I was the Art Director on this campaign and developed the “blueprint idea”. The blueprint Idea was the cornerstone visual of the campaign and carried through the TV, direct-mail, NP, and banner ads. The theme allowed all the products to be featured and shown as the Comcast Dream Home building elements. This was created in multiple versions(Cable/Voice/Internet): single products, two products, and all three products, as well as different tiers of the products.
